Maximize Sales with Microsoft Transactable Offers

What Are Transactable Offers?

Transactable offers (products or services) are listings on Microsoft commercial marketplace, such as Microsoft Azure Marketplace, AppSource or another one, enabling customers to purchase or subscribe to software solutions directly.

Here, Microsoft facilitates all transaction processes, including secure payment handling. This streamlines the procurement process, allowing customers to easily acquire, deploy, and manage the solutions.

Why Partners should have their offers in Marketplace for FY25?

As shared in MCAPS FY25 by Nicole Dezen (Chief Partner Officer and Corporate Vice President), the marketplace is growing:

Increase of 729% in site searches for AI solutions on Marketplace ,
Increase of 139% annualized growth in digital direct market sales,
Global reach over 141 and 70,000 resellers,
Multi-party offers, allow you to partner with other providers to offer an end to end solution to end customers,
Microsoft incentives, there is great revenue source to tap by transacting from Marketplace.

How Transactable Offers Work

Partners must meet several criteria to take advantage of Microsoft Transactable Offers. They need to have an active Microsoft Cloud Partner Program membership and an approved Publisher Account with Microsoft. Enrollment through the Campaigns incentive program in Partner Center is also required to receive payments.

For more detailed information on publishing offers to the Microsoft commercial marketplace, visit Microsoft Learn and the ISV Marketplace Transact and Grow Incentive Campaign Terms and Conditions:

Registration and Offer Creation: Partners register on the Microsoft Partner Center (https://partner.microsoft.com/en-GB/) and create a new offer, detailing their solution, including name, description, and pricing model.
Offer Configuration: Partners define the technical aspects, such as the deployment model (e.g., SaaS, VM) and any necessary custom configurations.
Publishing: After configuration, the offer undergoes review. Once approved, it is published on the marketplace, making it available for customers to find and purchase.

For detailed instructions on creating a new SaaS offer, visit Microsoft's guide on creating new SaaS offers (https://learn.microsoft.com/en-us/partner-center/marketplace-offers/create-new-saas-offer).

Partner Incentives

Revenue Share Programs:

Earn up to $70,000 in cash rewards by driving sales of transactable offers on the Microsoft commercial marketplace.
Level 1: Achieve $100,000 in cumulative marketplace billed sales to earn $20,000.
Level 2: Achieve $4,000,000 in cumulative marketplace billed sales to earn $50,000.

Discounts and Rebates:

Access significant financial benefits based on sales performance. For instance, reaching the sales milestones can provide substantial rebates.

Co-Marketing Funds:

Financial support for digital advertising, events, and content creation, including ready-to-use marketing materials and pre-designed campaigns to assist partners in promoting their solutions effectively.

Marketing Resources:

Utilize a variety of marketing resources including materials and campaigns provided by Microsoft to drive demand and awareness for their solutions.

Training and Technical Support:

Comprehensive training programs and technical assistance for solution development and deployment, ensuring partners have the necessary knowledge and skills to succeed in the marketplace.

Sales Enablement Tools:

Resources and guides to improve sales techniques and outcomes, including sales tools designed to enhance performance and efficiency.

Conclusion: Key Benefits for Partners

In summary, Microsoft Transactable Offers provide numerous advantages for partners looking to expand their reach and streamline their sales processes. Here are the key benefits:

Increased Visibility: Listing on platforms like the Azure Marketplace exposes offers to a global audience, expanding the customer base.
Simplified Sales Process: Transactable offers streamline procurement, facilitating easy purchase and deployment through the marketplace.
Revenue Growth: With broader reach and simplified buying, partners can experience significant sales and recurring revenue growth.
Integration with Microsoft Ecosystem: Marketplace offers can leverage Microsoft’s ecosystem, including Azure services and other Microsoft products.
Customer Trust: Being featured on a reputable platform like Azure Marketplace adds credibility, as customers trust Microsoft-vetted listings.

Sources

FY25 Marketplace Transact and Grow Incentive Campaign Partner Walking Deck.pdf

Microsoft commercial marketplace

Welcome to the commercial marketplace - Marketplace publisher | Microsoft Learn